Get to know the team at Xlash HQ! Meet: Thea

1. What do you do at Xlash?

I'm a Digital Marketing Coordinator! I work with everything from communication strategy, marketing, and community to writing articles here in Xlash Magazine, creating content for our digital channels, and optimizing the content on our site. I always have many projects going on at once, which I love.

2. What's the best part of working here?

Working with beauty and products that I'm obsessed with really makes me passionate about my job, I think. Plus, there's such a nice atmosphere and positive energy among all colleagues! It's a cliché, but we really are like one big family.

3. Tell us something exciting that happened recently!

We just had an amazing kickoff day at Ellery Beach House. It was a great success, and we came back with a lot of new energy for all the exciting things we're going to do this autumn. Sunshine, fun workshops, relaxing by the pool, and bubbles with the whole team - it was 10/10!

1. The first cup of the day. 2. Our cute office dogs Alfons & Ralph.

How do you start your morning on a typical workday?

I always wake up at 7 AM when my alarm goes off. It's important that the volume is as low as possible for the best wake-up-experience, since I absolutely hate sudden loud noises! If it's in the middle of winter and I'm super tired, there's definitely a risk that I won't wake up right away, but it's a risk worth taking. As long as I don't have to wake up to any crazy sounds.

As I'm up I'm starting my morning beauty routine, which includes applying the Instant Hydration moisturizer to my face, doing a light makeup, and finishing by curling my lashes and applying Wide Eyes Mascara (a favorite).

When my makeup is done, I put on an outfit that reflects my mood for the day. The key is to feel comfortable that day - there's nothing worse than feeling like you've chosen the wrong clothes. I rarely leave the house without some jewelry. I always wear necklaces, bracelets, rings, and earrings; otherwise, I feel naked.

Afterward, it's time to rush to catch the bus or take a walk through town (weather permitting). I live in Södermalm (Stockholm) and Xlash HQ is in Östermalm, so it's a bit of a distance. Once at the office, the first thing I always do is walk into the kitchen and pour myself a big cup of coffee. I don't think I've started a day in 10 years without drinking coffee. I'm kind of known for how much I love coffee.

1. The first cup of the day. 2. Our cute office dogs Alfons & Ralph.

What's your favorite place in the office?

Our lounge room is very nice and cozy. Comfortable sofas, lovely colors, and large windows. It's also a great place to hang out when we invite guests to the office. There's also a Beauty Bar here. If you feel like sprucing up a bit before an after-work event or anytime, really, it's always nice to sit there. There are always some hair tools, products, and good mirrors, which I love.

What are you looking forward to right now?

In the near future, it's full focus on all preparations for upcoming campaigns, product launches, and especially this year's Black Month. It usually gets incredibly intense, but it's fun when you manage to find good collaboration with colleagues.

I'm also looking forward to continuing to build our brand identity in various channels and paying extra attention to the Norwegian market. Then, we're going to travel with the team to Oslo and attend a major Norwegian e-commerce event in October, which should be fun. Well, you can hear - lots of exciting things ahead. I'm so excited about this autumn!

Hugs,

// Thea